Facebook gets a bad rap — especially among business owners who feel like it’s outdated, oversaturated, or only good for birthday reminders and angry comment sections.
But here’s the truth: Facebook still works — especially for local businesses, service providers, and anyone building a community.
The trick? Using it intentionally — and updating your approach for how people actually use the platform in 2025.
Today’s Business Example: A Nutritionist
Let’s say you’re a certified nutritionist who offers virtual consults and group programs. You’ve been focused on Instagram and email — but you’re sleeping on Facebook.
Here’s how to make it work without sounding like a generic wellness post from 2013:
✅ 1. Optimise Your Business Page
Your Facebook Page is often one of the first places people land — and it’s still indexed by Google.
Make sure it includes:
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A strong “About” section (what you do + who you help)
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Booking link or CTA button
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Pinned post that tells people exactly how to take the next step (book, DM, join group)
Pro tip: Add seasonal cover photos that promote current offers or content.
✅ 2. Use Facebook Groups to Build Community
Groups still have strong organic reach — especially when they’re active and niche-focused.
As a nutritionist, you could:
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Start a free group for busy women trying to eat healthier
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Share exclusive recipes, food prep tips, or challenges
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Go live weekly to answer questions
Groups = email list with engagement.
✅ 3. Post Native Content (Not Just Links)
The algorithm favours posts that keep people on Facebook — not just send them away.
Try:
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Short value-packed posts (text + emojis work great)
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Testimonials or transformation stories
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Mini tips or “Did you know?” posts
Example:
“3 signs your energy slump might be nutrition-related (and 1 quick fix you can try today) 👇”
✅ 4. Go Live or Share Reels
Yes, Facebook Reels are a thing — and they get views.
Try:
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Going live to demo a smoothie recipe
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Posting a behind-the-scenes grocery haul
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Reposting Reels from Instagram — just use native upload
✅ 5. Boost Your Best Posts (Strategically)
Spending £10 on a high-performing post (especially a testimonial or offer) can stretch your reach far — especially when paired with good targeting.
Facebook ads aren’t dead — they just work better with organic content as the foundation.
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Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
A nutritionist trying to grow their community and visibility on Facebook.
“Write 3 Facebook post ideas for a nutritionist looking to connect with women who want to eat healthier but struggle with time. Include one engagement post, one story-based post, and one value post.”
Swap “nutritionist” with [your business] and plug it into your own content plan.
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