We’re 15 days into the month — and if your feed feels quiet or your content isn’t hitting like you hoped, you’re not alone.
Social media is always evolving. What worked last year (or even last month) might not cut it now.
So here’s a quick, no-fluff breakdown of what’s actually getting traction in 2025 — with tips you can apply this week.
Today’s Business Example: A Beauty Salon
Imagine you run a salon offering cuts, colour, facials, and brows. You’ve got loyal clients, but your posts aren’t pulling in new ones.
What’s working now — and how can you lean into it?
✅ 1. Raw, Real Content > Perfect, Polished Posts
People are craving authenticity. Not overly filtered photos or stiff captions — just real moments.
Try this:
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Snap a quick video of the salon before/after hours
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Show a stylist prepping tools for the day
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Record a time-lapse of a transformation (cut, color, glow-up)
Where it’s working: TikTok, Instagram Reels, Facebook Reels
✅ 2. Short, Fast, High-Value Videos
Attention spans are shorter than ever — and value is the new trend.
Ideas that are landing:
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“3 quick tips for healthier hair between appointments”
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“What your facialist wishes you knew about SPF”
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“Watch this brow transformation in 15 seconds”
Best platforms: TikTok, Instagram, Pinterest (Idea Pins)
✅ 3. Captions That Speak Like a Human
No more robotic copy. No vague “Spring specials 🌸” without context.
Instead, use:
“You know that feeling after a fresh blowout? Yeah, we’re bringing that back this week. DM us for openings 💇♀️”
Best for: Facebook, Instagram, X, LinkedIn
✅ 4. Pinterest Is Quietly Exploding for Local + Visual Brands
You don’t have to be a blogger to win on Pinterest. Visual businesses (like salons!) are seeing serious traction with Idea Pins, service boards, and transformation content.
Post ideas:
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“Before and after balayage” pins
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“Skin prep tips before your facial”
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Mood boards for seasonal looks
✅ 5. AI-Generated Captions That Still Feel Like You
AI is helping salon owners post more consistently — as long as they tweak the output to match their tone.
Use it to brainstorm, draft, and save time — just don’t lose your voice.
Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
A beauty salon trying to stand out on Instagram and Pinterest in 2025.
“What types of posts are currently trending for beauty salons on Instagram and Pinterest? Give me 5 content ideas with suggested formats (video, carousel, story, pin).”
Replace “beauty salon” with [your business] and adapt for your industry!
Ready to Make Social Media Easier?
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