Social Media Marketing

Ever wondered why some posts or ads feel like they’re reading your mind? It’s because the copy wasn’t written from scratch, it was written from you.

You post a Reel. It gets views, likes, even comments. But… then what?

You’ve spent time writing a blog post, maybe even this week’s newsletter or a detailed LinkedIn article. But after publishing it once, it’s easy to move on and forget about it.

Let’s be honest. Not every small business owner feels comfortable jumping on TikTok dances, lip-syncs, or meme trends. And you shouldn’t have to.

One of the hardest parts of selling on social media is balance. Post too often about your offer, and followers switch off. Post too little, and no one knows what you’re selling.

Social media often feels like a full-time job. You sit down to post, and suddenly you’re 90 minutes deep, still staring at a blank caption box.

When most small businesses think about social media, they focus on growth: more followers, more likes, more sales. But there’s one area that’s often forgotten, accessibility.

There’s one type of content that almost always outperforms brand-created posts: user-generated content (UGC).

For most small businesses, social media feels like shouting into the void. You’re posting, but are the right people, the ones in your area who can actually buy from you, even seeing it?

Social media is fantastic for visibility, but here’s the catch: you don’t own your audience there. Algorithms change, platforms vanish, accounts get restricted. The followers you worked hard to build can disappear overnight.

Most businesses post on social media like throwing spaghetti at the wall, hoping something sticks. One day it’s a Reel, the next it’s a quote graphic, then a random behind-the-scenes Story.

Most small business owners dream of getting enquiries in their DMs. But when it finally happens, panic sets in.

The first 3 seconds of your post or video decide everything.

Every small brand wants more followers. But here’s the truth: you don’t need tens of thousands of followers to grow your business. You need your first 1,000 true fans, people who not only follow you, but engage with your content, share it, and eventually buy from you.

One of the biggest challenges business owners face on social media is knowing what to post about. Most of the time, it’s not a lack of ideas, it’s a lack of direction. You’ve got a product or service you want to sell, but after the first few posts, you feel like you’re repeating yourself.

Analytics.

Short-form video is the king of social media right now. Instagram Reels, TikTok, YouTube Shorts, these are where attention (and algorithms) live. But let’s be honest: keeping up with the demand for daily or near-daily video content is exhausting.

The festive season is a whirlwind for businesses. There’s pressure to create eye-catching campaigns, join every trend, and post non-stop to stay visible. But here’s the problem: most businesses burn out or run out of ideas halfway through December.

Getting people to start watching your videos is one thing. Getting them to stay until the end? That’s where the real challenge lies.

Every business owner knows their customers are the key to growth. But here’s the challenge: truly understanding your customers,  their needs, frustrations, desires, and decision-making triggers, takes time and effort.

Black Friday is no longer just one day, it’s a global shopping season. For small businesses, it’s both an opportunity and a challenge. Competition is fierce, attention spans are short, and your audience is flooded with offers.

The festive season is one of the busiest times of year for brands on social media. Everyone wants to join the conversation, but let’s be honest: most festive content looks forced.

Growing your following is exciting. Every new like, comment, or follower feels like progress. But here’s the truth: followers don’t pay the bills, clients do.

Every business knows they should “post consistently” on social media. But here’s the problem: consistency is hard.

Running ads used to be simple. You picked a few interests, set an age range, and hoped for the best. But as competition has grown, the old way of targeting has lost its edge.

Every business wants more reach on social media. But the big question is: should you rely on organic posting, or should you put money behind your content and boost it?

Instagram Reels and TikTok videos are the fastest way to grow your reach on social media. But let’s be real: creating polished, professional videos takes time. Filming, editing, captions, trends,  it all adds up.

You’ve probably heard that to grow online, you need to “post every single day.” But let’s be honest: for most business owners, that’s not realistic. Running your business already takes all your time, adding the pressure of creating daily content is a fast track to burnout.

One of the hardest parts of social media marketing isn’t writing captions, editing videos, or even dealing with algorithms. It’s deciding what to post every week.

If you’ve ever thought about running paid ads but felt overwhelmed, boosting a post is usually the easiest entry point. On platforms like Facebook and Instagram, the “Boost” button promises to put your content in front of more people, all it takes is a small budget.

Boosting posts is often the first step many businesses take when experimenting with paid social media. It feels easy: pick a post, hit the “Boost” button, add budget, and hope for the best. But here’s the problem: most boosted posts don’t work.

TikTok has become one of the most powerful platforms for organic reach. It’s where trends are born, where new brands are discovered, and where even small businesses can explode overnight. But there’s a common challenge many people face: they don’t want to be on camera.

In today’s digital landscape, brands measure success through likes, views, and shares. But here’s the catch: not all engagement is created equal.

If you’ve been posting on social media for a while, you’ll know that getting comments can feel like pulling teeth. Likes are easy. Saves and shares are great. But comments? Those are harder to come by.

Boosting posts on Facebook and Instagram is often the first step small business owners take into paid advertising. It feels easy: choose a post, hit the blue “Boost” button, add a budget, and hope for results.

If you’re like most business owners, you’ve probably said at some point: “I don’t have enough content for social media.”

Every week, a new trend pops up on Instagram, TikTok, or even LinkedIn. A trending sound, a new template, a challenge that “everyone” is doing. And if you’re a business owner trying to keep up, you probably feel the pressure to jump on every single one of them.

Planning a social media campaign can feel overwhelming. You’ve got multiple platforms to cover, different content formats to think about, and the pressure of making sure every post actually ties back to your business goals.

When was the last time you showed the “messy middle” of your business? Not the polished final product, not the staged promo shoot - but the real process that gets you there.

Halloween isn’t just for costumes and pumpkins - it’s one of the best times of year for bars, nightclubs, and event venues to pack out their spaces. Themed nights, spooky cocktails, live DJs, and dress-up competitions all create the kind of buzz that gets people talking and posting.

Boosting a post can feel like the easiest way to get more reach. One click, set a budget, and suddenly your content is “advertising.” But here’s the truth: not every post deserves to be boosted.

When it comes to Reels, the first three seconds are everything. If your hook doesn’t grab attention, your audience will scroll past before they even hear your message.

If you’ve ever sat staring at your phone thinking, “What should I post as a Reel this week?”, you’re not alone. Coming up with fresh ideas consistently is one of the hardest parts of social media marketing - and it’s also why so many business owners give up on Reels altogether.

For many business owners, social media is the first thing to slip when things get busy. You post once, then nothing for weeks. Then you post again, hoping to make up for lost time.

If you’ve ever sat staring at your phone thinking, “What should I post as a Reel this week?”, you’re not alone. Coming up with fresh ideas consistently is one of the hardest parts of social media marketing - and it’s also why so many business owners give up on Reels altogether.

Running social media for a business can feel like a full-time job - even when it isn’t supposed to be. Between creating content, writing captions, scheduling posts, engaging with followers, and tracking results, it’s no wonder most business owners feel overwhelmed.

September might feel early to be talking about Christmas, but on social media, early preparation is everything. The businesses that win the Christmas season are the ones that start planning now - not those scrambling in December.

If the thought of sending a cold DM makes your stomach turn, you’re not alone. Most business owners avoid pitching in DMs because they don’t want to come across as spammy or pushy. The problem is, DMs are one of the most powerful ways to build genuine connections, start conversations, and land clients.