Feeling like you’re posting randomly and hoping for results?
That’s not a strategy — that’s social media roulette.
Whether you’re starting fresh or trying to reboot a stale feed, here’s how I’d build a simple, effective, no-fluff strategy from scratch — one that works across Instagram, Facebook, Pinterest, TikTok, LinkedIn, and even X.
Today’s Business Example: A Product-Based Business
Let’s say you run a small business selling handmade skincare products — soaps, body butters, and oils. You want to build brand awareness, connect with customers, and boost sales.
Here’s how we’d make that happen:
Step 1: Define Your Goal
Ask yourself: what do I want from social media?
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More sales?
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Email sign-ups?
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Website traffic?
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Brand visibility?
For this biz: Drive traffic to product pages and grow email list.
Step 2: Know Your Audience
Your content should speak to a specific person — not “everyone.”
Audience for skincare brand:
Eco-conscious women, age 25–40, who care about ingredients, value self-care, and shop small.
Step 3: Choose 2–3 Platforms to Focus On
Go where your audience hangs out:
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Instagram: Perfect for visuals and engagement
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Pinterest: Searchable and great for product discovery
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Facebook: Good for community and storytelling
Optional: Add TikTok for fun, fast-paced how-to content.
Step 4: Build Out 4–5 Content Pillars
These will guide all your posts.
Example Pillars:
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Educate: Skincare tips, ingredient spotlights
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Behind-the-Scenes: Making products, packaging orders
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Promote: Product features, limited drops
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Testimonials/Reviews
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Engage: Polls, questions, “this or that”
Step 5: Set a Simple Posting Schedule
Start with 3–4 posts/week. Choose pillar topics for each day so you’re never stuck.
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Monday = Educate
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Wednesday = Behind-the-Scenes
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Friday = Promote
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Sunday = Customer love
Bonus: Batch-create content on Sundays (See April 9’s post).
Step 6: Use AI to Help You Stay Consistent
You don’t have to write every post from scratch. Use AI to:
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Generate captions
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Brainstorm hook ideas
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Reword testimonials into story-driven posts
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Plan your month in minutes
See the prompt below to try it today.
Step 7: Track What Works
Keep an eye on:
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Saves
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Shares
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Website clicks
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Follower growth
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Sales spikes after promo posts
Use this data to create more of what’s working — and cut the fluff.
Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
A handmade skincare brand launching a new lavender body butter.
“Create a 7-day social media content plan for a skincare brand launching a new product. Include a mix of educational, promotional, and lifestyle content across Instagram, Pinterest, and Facebook.”
Swap “skincare brand” with [your business] and tailor it to your next launch.
Ready to Make Social Media Easier?
Sign up for my newsletter and get these Canva hacks, content prompts, and social media shortcuts straight to your inbox.
Now Available on Amazon in Paperback and Kindle.
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