You know the feeling: it’s Monday morning, your feed is empty, and you’ve got zero clue what to post.
That’s where weekend batching comes in. It’s not about spending hours creating complicated content — it’s about setting yourself up for the week in one focused power session.
Let me walk you through how to get it done in just 90 minutes, even if you’ve got a business to run and laundry to fold.
Step 1: Pick Your 3 Go-To Platforms (5 min)
Don’t try to be everywhere at once. Choose where your audience hangs out most — maybe:
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Instagram, TikTok, Facebook
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Pinterest + LinkedIn + X
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Or a combo that fits your brand vibe
Bonus: If your audience is on multiple platforms, use one post idea and tweak it slightly for each.
Step 2: Choose 3–4 Post Types (5 min)
These will be your weekly anchors.
Examples:
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Value post (tips or how-to)
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Engagement post (question or poll)
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Promo post (what you’re offering)
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Personal post (behind the scenes, story)
Example for a fitness coach:
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Monday: Myth busting tip
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Wednesday: Workout sneak peek
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Friday: Client win or transformation
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Sunday: You, walking your talk
Step 3: Open Your Notes or Planner + Drop in Post Ideas (15 min)
You don’t need full captions yet. Just write bullet point ideas:
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“Tips to avoid burnout during tax season”
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“3 reasons I stopped DIY-ing my website”
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“Behind-the-scenes of my weekend setup”
Done. You’ve got a map.
Step 4: Write the Captions (30 min)
Use AI to draft the first version and then tweak it with your voice. You can even voice-type using your phone if that’s faster.
Need help? See the daily AI prompt below.
Step 5: Design the Graphics (25 min)
Use Canva or Adobe Express templates you’ve already customised with your branding.
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3–4 visuals
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A couple of story slides
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Maybe a quick Reel cover or Pinterest graphic
Save them, upload to your scheduler (Later, Buffer, Meta, etc.) — or post them manually throughout the week.
Done in 90 Minutes.
And now your week is covered. No scrambling. No blank screens. Just content that works — ready to go.
Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
A travel agent batching a week of content for Instagram, Facebook, and Pinterest.
“Create a 4-post content plan for a travel agent. Include one educational tip, one personal story idea, one promotion, and one Pinterest caption. Focus on dream vacations and time-saving travel hacks.”
Replace “travel agent” with [your business] and adapt it to your content style!
Ready to Make Social Media Easier?
Sign up for my newsletter and get these Canva hacks, content prompts, and social media shortcuts straight to your inbox.
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