You’ve got great content — solid tips, helpful posts, smart promos.
But if your graphics look “meh”? People will scroll right past them.
The good news? You don’t need to be a pro designer (or spend hours in Canva) to create scroll-stopping visuals. You just need to follow a few simple design rules that instantly make your content pop.
Today’s Example: A Estate Agent/Realtor Promoting Listings on Social Media
Let’s say you’re a real estate agent sharing new listings, open houses, and home-buying tips on Instagram, Facebook, and Pinterest. You’ve got the info, but your posts don’t feel polished.
Here’s how to change that — fast:
1. Use One Focal Point Per Graphic
Too much text? Multiple images fighting for attention? That’s a hard pass for most viewers.
Fix it fast:
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Highlight one image (the hero shot of the property)
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Use a clean overlay for text:
“New Listing in Belfast — 3BR/2BA Under £250K”
Pro Tip: Add a blurred background version of the image for Stories or Reels — this makes text more legible and keeps your vibe on brand.
2. Stick to 2 Fonts + 2-3 Colors Max
Clashing fonts and rainbow palettes = visual chaos.
Keep it tight and consistent.
Example for an Estate Agent:
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Fonts: Bold sans-serif for headlines, simple serif for body
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Colors: Deep navy, white, and gold (classy, luxe)
Both Canva and Adobe Express let you save brand kits, so every post starts on-brand without redoing your colors/fonts every time.
3. Add Space (Don’t Cram Everything In)
White space is your friend. It makes your design feel confident and modern — and gives your message room to breathe.
Use it especially when:
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Promoting an open house
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Sharing a testimonial
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Posting tips or infographics
Remember, your goal isn’t to say everything — just the most important thing clearly.
Bonus Tip: Use the Same Templates Weekly
Choose 3–5 go-to templates (promo, testimonial, tip, quote, etc.) and rotate them. This builds visual recognition and saves time. You’re not just designing — you’re branding.
Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
A real estate agent promoting a new property listing on Facebook and Instagram.
“Create 2 caption options and a Canva layout idea for a real estate agent promoting a new 3-bedroom home. One caption should focus on features, the other on lifestyle. Suggest a clean, modern graphic layout with headline + image.”
Replace “real estate agent” with [your business] and make it fit your next promo.
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