Think LinkedIn is just for CEOs, recruiters, and job seekers in suits?
Think again.
LinkedIn has become one of the most underused platforms for small business owners and creatives — including those in “non-traditional” industries like travel, beauty, or hospitality.
If you’ve been sleeping on it, now’s the time to wake up. Your ideal audience might be scrolling LinkedIn — and no one else in your niche is showing up there.
Today’s Business Example: An Airbnb Owner
Let’s say you manage a cosy Airbnb in a scenic area. You share guest experiences, local tips, and seasonal updates on Instagram — but LinkedIn? That feels too… buttoned-up.
Here’s how to make it work without pretending to be someone you’re not.
1. Share Your Business Journey
People on LinkedIn love real stories about growth, problem-solving, and passion.
Try:
“When I first launched my Airbnb, I had no idea what I was doing. I just knew people would love the view. 2 years later, I’ve learned more about customer service, interior design, and SEO than I ever expected…”
Why it works: It's authentic, shows your evolution, and creates connection.
2. Show the Behind-the-Scenes
Running a short-term rental is a business — with systems, challenges, and wins.
Share the why behind your listing, how you handle bookings, or lessons you’ve learned.
Try: “I automated my check-in process this year and it cut down guest questions by 80%. Here's how I did it.”
3. Talk About Local Partnerships or Community Impact
Are you collaborating with local restaurants, cleaners, or guides? Talk about it.
Try: “Partnering with a local bakery to welcome guests with fresh pastries was one of the best business decisions I made this year… Don't forget to tag the local bakery”
This positions you as a community connector — not just a host.
4. Give Tips That Help Other Entrepreneurs
There are plenty of other Airbnb owners, property managers, and even travel bloggers on LinkedIn who’d benefit from your insights.
Try: “Here are 3 things every new Airbnb host should have in place before their first guest arrives…”
5. Keep It Casual, But Clear
You don’t need corporate speak. Just be thoughtful, purposeful, and professional in your own tone.
Use emojis if it fits your vibe. Keep paragraphs short. Start with a strong hook (just like Instagram). End with a CTA — “Have you tried this?” or “What’s your experience?”
Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
An Airbnb host who wants to connect with other business owners on LinkedIn.
“Write a LinkedIn post from the perspective of an Airbnb host who’s reflecting on the lessons they’ve learned running a short-term rental. Make it thoughtful, authentic, and include one tip for other service-based business owners.”
Swap “Airbnb host” with [your business] and tailor it to your journey.
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