If you’re always scrambling to come up with “fresh” content… you’re working way too hard.
You don’t need more ideas. You need to learn how to stretch the ideas you already have.
This is where content repurposing becomes your secret weapon.
Let’s break it down.
What Is Content Repurposing?
It’s taking one piece of content and turning it into multiple formats — without sounding repetitive.
Not only does this save time, but it helps your message stick. People need to see something more than once for it to really land.
Example: Let’s Repurpose a Single Instagram Caption
Let’s say you post this on Instagram:
“3 ways to improve your engagement this week: 1) Ask a question in your caption. 2) Use Stories daily. 3) Respond to every comment.”
Here’s how to turn that one post into five:
1. Turn it into a Carousel Post
Break down each tip with visuals and a short explanation.
Slide 1: “Struggling with engagement?”
Slide 2–4: 1 tip per slide
Slide 5: CTA – “Which one will you try?”
2. Make it a Reel or TikTok
Film a quick video version of the tips. Just talk to the camera or use B-roll and text overlays. Add trending audio to boost reach.
3. Post the Same Tips on LinkedIn (with a Slightly More Professional Tone)
Format it like:
“If your social engagement is low this week, try these 3 practical strategies…”
4. Turn Each Tip Into Its Own Post or Story
Stretch it even further. One tip per post or story. Dive deeper into the why or show examples.
5. Use It in an Email
Start your email with a short story:
“Last week, a client told me their engagement tanked...”
Then roll into the 3 tips + a quick CTA.
See? One Idea. Five Ways to Use It.
Your audience won’t think it’s repetitive — they’ll just see you being consistent and helpful across the board.
Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
A personal trainer who wants to repurpose a fitness tip across multiple platforms.
“Take this tip — ‘Drink more water to boost energy and performance’ — and repurpose it for Instagram, TikTok, LinkedIn, and email. Use a motivational but practical tone.”
Swap “personal trainer” with [your business] and test this out with one of your own tips!
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