If you’ve ever posted something and gotten zero likes, no comments, and definitely no sales… you’re not alone.
The truth? Most captions sound either too salesy or too bland. And neither drives action.
Let’s fix that.
Here’s a simple caption formula I use with clients across Instagram, Facebook, LinkedIn, TikTok, and even X (Twitter):
Hook → Value → CTA
That’s it. But when you get each part right? Game-changer.
Step 1: Start With a Hook
The first line is everything. It stops the scroll.
Examples:
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Instagram: “Nobody talks about how hard it is to stay consistent…”
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LinkedIn: “Let’s talk about the content problem most small businesses ignore.”
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Pinterest (pin text): “Struggling to plan content? Try this 3-step method.”
Think: relatable, bold, or curiosity-piquing.
Step 2: Deliver Value
Now give the reader something useful. A tip, insight, checklist, personal lesson, or quick story.
Example (Facebook):
“After working with 100+ business owners, here are 3 mistakes I see in DIY social media captions — and how to fix them.”
Make it easy to skim. Bullet points and bold text help.
Step 3: Add a Clear CTA (Call to Action)
Don’t just “hope” they engage. Tell them what to do next.
Some options:
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“Comment below with your biggest struggle.”
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“Save this so you don’t forget.”
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“Want help with this? DM me ‘CAPTION’ and I’ll send over a free guide.”
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“Click the link in bio for the full walkthrough.”
Even on X or TikTok, a simple line like “Follow for daily social tips” makes a difference.
Extra Tips for Higher Engagement
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Use emojis strategically (especially on Facebook + Instagram).
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Break long paragraphs — think phone screen, not blog post.
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Use platform-specific formatting:
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LinkedIn = more professional tone
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TikTok = super casual + short attention span
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Pinterest = visual headline + strong pin description
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Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
A handmade candle business trying to boost sales via Facebook and Pinterest.
“Write 3 social media captions for a handmade candle business. One for Facebook (warm, storytelling), one for Pinterest (optimised for search), and one for Instagram (visual, cosy tone). Include a call-to-action for each.”
Try swapping “candle business” with [your business] to make it your own.
Ready to Make Social Media Easier?
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