The Psychology of Colours in Social Media Graphics

Ever look at someone’s post and immediately feel something — even before you’ve read the caption?

That’s colour psychology at work.

Your colour choices aren’t just aesthetic — they influence emotion, perception, and even engagement. The right palette can build trust, attract the right audience, and make your brand instantly recognisable.

Let’s break down how to use colour intentionally — no design degree required.

Today’s Business Example: A Life Coach

Let’s say you’re a certified life coach focused on helping women build confidence, clarity, and a sense of purpose. You’re active on Instagram, Facebook, Pinterest, and LinkedIn.

Your posts are helpful… but your graphics? Kinda bland. You want a visual brand that reflects transformation, calm energy, and trust.

Here’s how to do it using colour psychology.

✅ 1. Blue = Trust, Calm, Clarity

Great for coaches, therapists, educators, and anyone who wants to feel reliable and grounded.

Use soft blues for calm or navy for strength.

Example:
Your quote posts, carousels, or Pinterest graphics could use a soft blue background with white text for an inviting, safe vibe.

✅ 2. Green = Growth, Balance, Wellness

A favourite in wellness and coaching spaces. Green gives fresh start energy and feels natural, healthy, and grounded.

Try this:
Use a light sage or olive green as your secondary brand colour — great for Stories backgrounds, borders, or icons.

✅ 3. Purple = Wisdom, Spirituality, Transformation

A favourite for coaches in mindset, manifestation, or intuitive work.

Want to bring a little “elevated” energy to your brand? Add lavender, mauve, or deep plum tones to your Reels covers or highlight icons.

✅ 4. Yellow = Optimism, Clarity, Confidence

If your coaching is more upbeat and motivational, yellow is a power move. It energises and grabs attention.

Use it sparingly, though — like in calls-to-action or key words on graphics.

✅ 5. Neutrals = Sophistication, Simplicity, Calm

Beige, tan, soft gray, white — these tones feel elevated and clean. A great base for wellness brands, minimalist coaches, or anyone who wants their words to shine more than their design.

How to Choose Your Brand Colors

Pick:

• 1 Primary Colour (your dominant vibe)

• 1–2 Secondary Colours (to complement)

• 1 Accent Colour (for CTAs or highlights)

Then save them in your Canva or Adobe Express Brand Kit for consistent, polished posts.