Let’s imagine something bold for a sec:
You wake up tomorrow and have to start your business completely from scratch — no audience, no website, no email list.
You’re allowed to use only Instagram.
What do you do?
Whether you’re starting fresh or trying to re-spark growth, this stripped-down scenario is a great way to get clear on what really matters.
Here’s exactly what I’d do.
Today’s Business Example: A Freelance Makeup Artist
Let’s say I’m a local MUA offering services for weddings, photoshoots, and events. I’ve got the skills — now I need to get clients, fast, using nothing but Instagram.
✅ 1. Treat My Bio Like a Mini Website
Make it clear what I do, where I’m based, and how to book me.
Example:
💄 Bridal & Event Makeup
📍Belfast | On-location
📩 DM to book or check availability
🔗 [Link to booking form]
✅ 2. Post 3–5x/Week With Purpose
Not random selfies — strategic content built around trust.
Post categories:
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Transformation posts (before/after)
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Client testimonials
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Tips + advice (ex: how to prep for makeup day)
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Behind-the-scenes from weddings or shoots
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Availability updates + call-to-actions
Use carousels, Reels, and strong captions with CTA lines like:
“Tag a bride-to-be 👇” or “DM to grab a weekend slot!”
✅ 3. Use Stories Daily to Show My Work + Personality
Stories build connection. I’d show:
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Behind The Scenes of getting my kit ready
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A quick 3-second timelapse of applying foundation
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Me answering “what’s your go-to long-wear product?”
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A poll: “Bold lip or neutral glam?”
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My open slots for the week
Bonus: Add Highlights for reviews, FAQs, and bridal packages.
✅ 4. Engage Like It’s My Job (Because It Kind of Is)
Every day, I’d:
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Comment on local business accounts (photographers, venues, stylists)
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Reply to story polls + comment on bridal posts
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Follow hashtags like #BelfastBride or #WeddingMakeup
It’s not spam — it’s community building.
✅ 5. Use Instagram DM to Start Conversations
Instead of “link in bio,” I’d say:
“DM me ‘WEDDING’ for my bridal guide”
Now I’m in a conversation. Way more effective than a cold click.
✅ 6. Leverage My Location With Every Post
Use geo-tags, location-based hashtags, and shoutouts to vendors.
“Stunning shoot today with @lcnails01 at @ballyscullion_park 💐💄”
Local = relevant = leads.
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Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
A freelance makeup artist starting from zero on Instagram.
“Create a 7-day Instagram content plan for a makeup artist who wants to book more bridal clients. Include 3 Reels ideas, 2 Stories strategies, and 2 feed post ideas. The tone should be warm and professional.”
Replace “makeup artist” with [your business] and get a week’s worth of content ideas.
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