Brand Vibes: How to Create a Cohesive Look Across All Your Platforms

Ever scroll someone’s Instagram or TikTok and instantly think, “Wow, this looks so clean and consistent”?

That’s the power of a cohesive brand.

And no — it’s not about being a designer or using the same three photos on repeat. It’s about building a recognisable visual vibe that sticks in people’s minds — whether they’re scrolling Instagram, watching TikToks, or clicking through Pinterest boards.

Let’s talk about how to do that — simply and effectively.

Today’s Business Example: A Personal Trainer

You’re a certified personal trainer helping busy professionals stay consistent with fitness. You post on Instagram, Facebook, TikTok, and Pinterest.

But lately, your content looks all over the place — and doesn’t “feel” like your brand.

Here’s how to clean it up and make your online presence feel pro across the board:

✅ 1. Lock in Your Brand Colours + Fonts

Choose 2–3 main colours and 1–2 fonts that represent your vibe.
Use them everywhere — on graphics, stories, cover photos, thumbnails, and highlight icons.

Example for a personal trainer:

• Colors: Bold red, charcoal gray, white

• Fonts: One strong sans-serif for headlines, clean body text

Use tools like Canva’s Brand Kit or Adobe Express to save your combo.

✅ 2. Use Templates That Match (and Reuse Them!)

Your posts should feel like a “set” — not a mix of styles.

Start with:

• Workout tip template

• Quote or testimonial post

• Promotion banner

• Nutrition or habit tracker

• Cover image for Reels or Pinterest Pins

Stick with the same layout and just change the text + image. It builds brand recognition.

✅ 3. Use the Same Voice Across Platforms

Your visual brand is important — but so is your tone of voice. Keep it consistent across:

• Captions

• Video scripts

• Emails

• Website

Are you motivating and hype? Calm and supportive? Sassy and bold? Stick to it everywhere — your audience will connect more easily.

✅ 4. Use Matching Profile Photos & Bios

Make it obvious who you are, no matter where people find you. Use the same headshot/logo, and keep your bios aligned (with slight tweaks for each platform).

This is especially helpful for TikTok, Instagram, and Pinterest, where people click through quickly.

✅ 5. Brand Your Video Content

If you’re posting workout tips or coaching videos, add:

• A branded intro slide or overlay

• Your name/social handle in the corner

• Consistent filters, lighting, or text style

Bonus: Use Canva to create a quick branded video end screen (“Follow for daily fitness tips 💪”).