Let’s be real — AI is everywhere right now. And sure, it’s powerful. But the biggest fear most business owners have?
“What if it makes my content sound generic or not like me?”
Good news: AI can be your assistant, not your replacement. The key? Knowing how to use it right.
Here’s the Secret
ChatGPT (or any AI writing tool) is a collaborator. It’s not here to take over your voice — it’s here to give you a head start.
You provide the direction, tone, and examples — AI helps you build faster.
Try This Simple Process
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Start with a messy thought.
Don’t overthink. Type:“I want to post about why small businesses should use email marketing but I don’t want it to sound salesy.”
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Give ChatGPT a tone to match.
“Make it friendly, helpful, like I’m explaining it over coffee.”
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Ask for a draft.
“Write a short Instagram caption or LinkedIn post on that idea, in that tone.”
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Tweak. Add your spice.
Edit like a human. Add your slang, emojis, personality, story — whatever makes it yours.
What You Should Not Do
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Don’t copy-paste AI content without reading it.
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Don’t ask for “10 Instagram captions” and use them all — it dilutes your brand.
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Don’t expect AI to know your business better than you.
What You Should Do
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Use AI for drafts, brainstorming, and saving time.
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Customise the output with your personal voice.
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Use it to get unstuck — especially when you’re tired, busy, or blocked.
Bottom Line
AI won’t replace great content — but it can help you create it faster and with less stress. Especially when you’re juggling 10 other things.
Use it as your creative assistant, not a content clone.
Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business: A mobile hair stylist struggling to get inquiries through Instagram.
“Write 3 Instagram captions for a mobile hair stylist that highlight the convenience of in-home styling and encourage bookings. Use a warm, friendly tone.”
Swap “mobile hair stylist” with [your business] to make it personal!
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