If you’re sending people to your Instagram bio and all they see is a generic Linktree with 10 buttons… you’re missing a huge opportunity.
Your link in bio isn’t just a link — it’s your first impression. A chance to guide followers straight to action.
And when done right, it can act like a mini website: showing off what you do, what you offer, and what to click next — all in one scroll.
Today’s Business Example: A Freelance Writer
You write blog posts, email newsletters, and web copy for small businesses. You’ve got a solid following on Instagram and LinkedIn — but no full website yet.
You need a link that does more than just “link to things.”
Here’s how to build a page that converts.
✅ Step 1: Choose the Right Platform
Skip the clunky link tools.
Use:
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Canva websites (fast, branded, free)
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Adobe Express link pages (if you’re already in the Adobe ecosystem)
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Or build a simple landing page with Carrd, Notion, or your email provider (e.g. MailerLite)
You want a clean, scrollable page — not a button list.
✅ Step 2: Start With a Quick Intro
Right at the top, say who you are and who you help.
Example:
✍️ Freelance Writer for service-based brands
Helping small businesses write copy that connects (and sells)
Add a headshot or logo. Keep it visual.
✅ Step 3: Feature Your Top 1–3 Offers
Make it easy to understand what you do.
Example:
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💻 Website Copywriting
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📰 Monthly Blog Packages
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✉️ Email Welcome Sequences
Each one should have a short description + link to learn more (or book a discovery call).
✅ Step 4: Add Social Proof
Show you’re legit. A single screenshot of a client message or a quote testimonial goes a long way.
Better yet: a quick sentence like:
“Trusted by coaches, designers, and creative founders across the UK.”
✅ Step 5: Include a Lead Magnet (Optional but Smart!)
Want to grow your list? Offer something free:
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A “5 Headline Formulas That Work” PDF
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A “Website Copy Checklist”
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A free consult call
Add a simple opt-in form or link to your email provider’s landing page.
✅ Step 6: Make the Design Match Your Brand
Use your colours, fonts, and tone of voice throughout.
You’re not just building a link page — you’re building credibility.
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Daily AI Prompt to Try
Type this into your favourite AI program.
Today’s Business:
A freelance writer building a high-converting link in bio page.
“Create a layout and copy outline for a freelance writer’s ‘link in bio’ page. Include an intro, top services, lead magnet opt-in, testimonial, and booking link. Keep it clear and conversion-focused.”
Replace “freelance writer” with [your business] to tailor the layout to your needs.
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