You’re posting. You’re showing up. You’ve tried hashtags, reels, stories — even that trending sound that made you cringe. And still… crickets?
Here’s the thing: it’s not that you’re bad at social media. You’ve just been missing a few key pieces that make it work. Social media isn’t just about being present — it’s about being strategic.
So let’s fix it. Today.
Here are 3 quick fixes that can turn things around — and they don’t require a full rebrand, 12-hour content days, or selling your soul to the algorithm.
1. You’re Not Talking to a Specific Person
The biggest trap? Trying to talk to everyone.
Instead, get clear on who your content is really for. Speak directly to one person’s problem, desire, or goal. Not “Hey everyone” — more like “Struggling to stay consistent with content? Here’s how to make it easier.”
Quick fix: Write down your ideal follower. What are they trying to do? What keeps them stuck? Now go look at your last 5 posts. Did they feel spoken to?
2. You’re Posting Content, Not Starting Conversations
People scroll fast. If your post doesn’t invite them to think, feel, or respond, they’ll swipe on by.
Quick fix: End your post with a question. “Which one of these mistakes have you made?” works way better than “Hope this helps!”
Bonus points if you reply to every comment — it boosts engagement and builds relationships.
3. Your Posts Don’t Look Click-Worthy
Harsh truth: if your visuals are cluttered, dull, or hard to read — they’ll get ignored.
Quick fix: Use high-contrast colors, bold text, and clean layouts. Canva and Adobe Express both have ready-made templates that look polished without the design degree.
Hot tip: Use the same color palette and fonts across all your posts to build brand recognition.
Let’s Keep It Simple
Social media isn’t about chasing trends. It’s about showing up with clarity, value, and visual appeal — consistently.
Start by fixing one of these today. You’ll be surprised how fast things shift when your content clicks.
Daily AI Prompt to Try
“Write a friendly, engaging Instagram caption that highlights 3 reasons someone’s content might not be working — and how to fix it.”
Pop this into ChatGPT or Claude and see what you get — tweak it, add your voice, and post it!
Daily AI Prompt to Try
Type this into your favourite AI program.
“Create 3 friendly, engaging Social Media captions for my [Restaurant - Replace "Restaurant" with your business] to encourage people to make a table reservation”
Pop this into ChatGPT or Claude and see what you get — tweak it, add your voice, and post it!
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